The surprise announcement made yesterday by SOCAN CEO Eric Baptiste that the performance rights org has acquired Audiam, extending its reach into mechanical collections on both sides of the border, will have an obvious impact on the Canadian Musical Reproduction Rights Association. We reached out to Caroline Rioux, President of the CMRRA, for a response. Here’s what she has to say…
“Yesterday’s announcement is an interesting one but not unexpected.
“We’ve known for some time that Audiam was up for sale. There is increasing consolidation in the industry so we’re not surprised. As you know, CMRRA represents the vast majority of the rights holders that do business in Canada, ranging from large multinationals to independent music publishers, including individual songwriters.
“Our services, technology and the tools we have developed ensure our clients can quickly and efficiently collect and track their royalties from a variety of sources.
“These tools meet our clients’ need for access to user friendly, comprehensive and transparent data and royalty reporting. Ultimately, it’s the ability to maximize the value of the reproduction right, through hard fought rate negotiations and tariff proceedings, coupled with the breadth and quality of the services provided that matters most to our clients.
“That’s what sets CMRRA apart.”
-- Caroline Rioux, President, CMRRA