With billions of revenue-generating music streams, sold out concerts, and a six-month old album that remains a top-line seller, Drake has become one of the richest rappers around—and his fame has given rise to an empire.
Drake had the lead role in this year’s BET Hip Hop Awards with 14 nominations, but a posse of American contenders stole his thunder last night at the Cobb Energy Performing Arts Centre in Atlanta.
DJ Khaled won Hustler of the Year, and Kendrick Lamar took Lyricist and Best Live Performer trophies, but Drizzy wasn’t lost in the shuffle. He took home honours for “Hotline Bling,” voted Best Hip-Hop Video and, more importantly, his chart-topping Views triumphed as Album of the Year against in a contest that pitted him against Kanye West, Future, Fetty Wrap, Dr. Dre, and DJ Khaled.
And while others were in Atlanta for the annual, Drake was on stage at the Wells Fargo Arena in Des Moines, Iowa with Future. Tickets for the show were scaled between US$50 and $750.
At home, Financial Post Magazine (FPM) has created a new Power List of Canadians of top gun business leaders and Drake is named numero uno in the Culture category.
In part, the magazine states: "Drake hasn’t been content to simply sign endorsement deals and cash cheques.... His record label, clothing line and music festival — all under the OVO brand — do double duty by both generating revenue and bolstering his credibility as someone who’s connected and in the know."