Canada’s Walk of Fame will join the roster of entertainment properties managed by Jeffrey Latimer Entertainment (JLE).
The Board of Directors for Canada’s Walk of Fame announced Latimer's appointment as Chief Executive Office effective April 3 this morning.
The successful entertainment mogul and consummate networker, Latimer is seen as the person to transform the not-for-profit endeavour into a greater showbiz spectacle.
“I am excited to expand the national vision of this prestigious organization and look forward to helping to reinforce the brand with all Canadians,” Latimer said in a prepared statement.
“We have the opportunity to build on the amazing 19-year history of Canada’s Walk of Fame, open new doors and build strong partnerships for the future.
"With so much pride in Canada this year with the 150th celebrations – and so many extraordinary Canadians making a difference in the world – this is the perfect time for me and my team to take the helm.”
Latimer takes the reins from Melanie Hurley who was mandated in 2014 with delivering an organizational assessment and creating a blueprint for a new “Golden Globe style” format for the Walk of Fame broadcast gala.
Latimer Entertainment has produced and managed artists, live theatre, music, TV, film and major events across North America for the past 25 years. His current charges include The Tenors and soul singer, Sean Jones.
Latimer’s charitable work includes working with or sitting on the boards of the OnexOne Foundation Gala headed by Matt Damon; Community Outreach Board of the SickKids Foundation; Ron White’s White Knight Gala; David Foster Foundation. He is also the founding co-chair and current global co-chair of Free the Children’s We Day.