SonReal - "Potential" (Black Box/Universal): This Vancouver-based emcee has some impressive numbers on his resume: 37 million Spotify streams, 26 million YouTube views, and the clip for his 2013 hit "Everywhere We Go" racking up 8.75M views.
He also has six Juno nominations, one iHeart Radio MuchMusic Video Award, and recently received a SOCAN Urban Music Award for his hit, "Can I Get A Witness”.
His next album, One Long Dream, will be released later this year, and new single "Potential" is off to a strong start. It showcases SonReal's versatility, as he switches from smooth R&B meets pop vocals to rhyming with ease. The radio-friendly vibe and top-notch production values give the cut great commercial potential., and the eye-catching video will help.
The clip features SonReal shooting hoops and leading dances with the locals in Hong Kong, Guangzhou, and Shenzen. A label press release explains that “Potential” "is a motivational anthem about searching for your true self and achieving all you can."
Heavy hitters assisting on the album's production include Rahki (Kendrick, Schoolboy Q), DJ Kahlil (Dr Dre, Anderson Paak, Eminem), and Kenneth “Babyface” Edmonds.