Ten years ago—when we were in a recession and the business was struggling more—the deals were tougher and more conservative. So labels came up with 360 deals to make up the difference.
Now, it’s moved back a bit towards artists—but only if they have the buzz.
You can find a band with great music but without huge streaming numbers and another band whose music might not be as great but has huge streaming numbers.
Labels will tend to favor the band with the bigger following, while bands that don’t have that big buzz are still getting conservative deals with 360 rights as part of those deals.
— Veteran music attorney Eric Greenspan of Myman Greenspan, Hits Daily Double