Pandora Acquires Next Big Sound

Pandora has acquired music industry analytics firm Next Big Sound. NBS gathers data from social media, sales, and streaming to help artists understand how social media, marketing, and promotional events affect revenue. The analytics are used in the creation of New Canadian Music's menu of charts

Terms of the deal weren't announced; however, the analytics firm with 20 employees has raised at least US6.5M from venture investors, according to VentureWire records.

Leave a comment