Apple has eaten crow and now says it will pay artist royalties in full during its three-month trial period launch for Apple Music.
The reversal follows strong criticism of the tech firm's arrogant and dismissive attempt to exact a royalties holiday owed to copyright owners during the launch of its new service that uncorks on June 30.
The criticism took a new twist Sunday following Taylor Swift publishing an open letter to Apple on her website, politely asking Apple to rethink its policy. In summation she wrote: "We don’t ask you for free iPhones. Please don’t ask us to provide you with our music for no compensation."
Apple's policy reversal was announced via Twitter with company VP Eddy Cue tweeting " Apple Music will pay artist for streaming, even during customer’s free trial period," followed by "We hear you @taylorswift13 and indie artists. Love, Apple."