The Much Music video channel may not hold the same sway as a taste maker in music, but its annual awards show at the Queen Street West headquarters in Toronto continues to be a top draw event attracting a swoon of youthful teens and a headline of star power that included Drake, Carly Rae Jepsen,show co-host Ed Sheeran, and The Weeknd who turned out to be the night’s big winner.
Fans started camping out before noon Sunday to nab the best spots for the often goofy antics that come with nominees and headlining acts parading on the red carpet. Marianas Trench, always to be counted on for memorable moments, came wearing swimwear and water skis, and Walk Off the Earth were shadowed by doppelgangers. Mississauga mix rapper John River chose a more sober stance, wearing simple black and the words ‘Black Lives Matter’ in block letters stamped in white on his casual top.
In its 25th year, this year’s edition was ably co-hosted by double winner Sheeran with Much Music’s Liz Trinnear and Tyrone Edwards. Seven awards were handed out during the two-hour telecast, the balance presented off stage.
The full list as follows:
Video of the Year: “Often,” The Weeknd (Director: Sam Pilling)
Best EDM/Dance Video: “Keep It 100,” Grandtheft feat. Keys N Krates (Director: Ohji Inoue)
Best Director: “Often,” The Weeknd (Director: Sam Pilling)
Best Pop Video: “Earned It,” The Weeknd (Director: Sam Taylor-Johnson)
Best Rock/Alternative Video: “We Exist,” Arcade Fire (Director: David Wilson)
Best Hip-Hop Video: “DnF,” P. Reign feat. Drake and Future (Director: Drake; Davin Black)
Best MUCHFact Video: “Forever,” Majid Jordan
Best International Artist: Ed Sheeran
Most Buzzworthy Canadian: The Weeknd
Most Buzzworthy International Artist or Group: Ed Sheeran
Fan Fave Artist or Group: Justin Bieber
Fan Fave Video: “Something Big,” Shawn Mendes (Director: Jon Augustavo)
Fan Fave International Artist or Group: One Direction
Best Post-Production: “Lost You,” Zeds Dead feat. Twin Shadow and D’Angelo
Lacy (Post-production: we are 1188; Grandson & Sons)
AND MORE PICS FROM LAST NIGHT
Ed Sheeran performing “Photograph”
More pictures and coverage via the MMVA website.
The Weeknd accepting one of many awards Sunday night
P Reign gets a surprise embrace from Drake when he went on stage to accept his award
Co-host Ed Sheeran performing "Photograph" at last night's show