Music sales may not be what they once were, but "Started From the Bottom" singer Drake isn't buying it and neither are his fans. Cumulative sales for the Canadian rap artist's five albums have topped 800,000 copies since '09 and chances are good his new album set for release this fall will push his catalogue past the million unit mark.
Figures released by Universal Music Canada yesterday show Drake's 2015 album, If You're Reading This It's Too Late, has surpassed the 80,000 sales required for platinum certification, selling a total of 109,512 copies to date; 2011's Take Care has sold 262,436 copies; 2010's Nothing Was the Same a total of 201,367 copies; 2010's Thank Me Later over 176,000 copies; and '09's So Far Gone is certified gold with 58,884 copies.
His upcoming fall album, Views From the 6, has yet to have a concrete date attached to it, but it's initial premiere was supposed to have been via Apple Connect. The recently launched social media platform attached to Apple Music has met a tepid response from brand users so far, raising questions as to whether its launch will shift to Tidal or multi-platform services.
Earlier this week it was reported that the rapper's most recent album is the first 2015 release to have sold a million copies in the US. Drake now has four albums that have reached platinum certification in that market, with 2011's Take Care standing standing as his first double-platinum achievement.