MBW Connects With Business Insider Readers

Music Business Worldwide (MBW) was founded by former UK Music Week editor Tim Ingham in 2015 and has become a leading source of global news and information about the record business. In a new venture announced today, MBW easily eclipses Billboard as the most read and influential music business trade publication extant.

Ingham has written about the music industry for the likes of The Guardian, The Independent, The Observer, The Daily Mail, and NME.

As a media pundit, he has discussed the entertainment business on outlets including BBC Newsnight, Al Jazeera, Sky/BBC/ITV/Channel 4 News, and CNN.

In 2014, Ingham was named one of the world’s 500 Most Influential Britons – and one of the 20 most influential British music execs – by The Sunday Times & Debrett’s.

Outside of MBW, he is occasionally available for consultancy work, specializing in copywriting and B2B/B2C content marketing.

Here's the announcement that puts MBW in the lead today:

Music Business Worldwide has inked a significant content partnership deal with Business Insider – one of the largest business news sites in the world.

Launched in 2007 by Wall Street analyst Henry Blodget plus DoubleClick founders Dwight Merriman and Kevin Ryan, New York-based Business Insider now reaches an audience of more than 80M unique users every month.

BusinessInsider.com boasts a bigger online readership than The Washington Post, Bloomberg, or The Wall Street Journal (source: Alexa).

From today, BI will host selected news, interviews, analysis, and blogs from MBW and distribute them to its readership.

All of these articles will be branded with MBW’s identity and will now be pushed to a massive, business-savvy audience on one of the internet’s finest sites.

Nice.

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