Prism Doubles Prize Purse For Winning Music Video

The Prism Prize return is gearing up for its 4th annual. Organizers announced yesterday that the Grand Prize for the Best Canadian Music Video of the Year will be doubled to $10,000.

Traditionally held in March, the PPA Presentation will move to Sunday, May 15, at TIFF Bell Lightbox in Toronto. Organizers say the shift in the date is prompted by the introduction of the Top 20 list, which will allow for further recognition of deserving Canadian videos, filmmakers, and artists. 

"2015 has been the strongest year for Canadian music videos ever. We are happy to spotlight 20 amazing videos, before announcing our Top Ten,” says Louis Calabro, PPA Director. "The support Prism Prize has received from industry partners and the public for the past four years is another sign of Canadians being at the top of their game in the music and media arts environment.”

The Top 20 will be announced February 9th and the Top Ten on Tuesday, March 22nd, followed by the Prism Prize Screening and Awards Presentation on May 15th.

Videos are judged on originality, creativity, style, innovation and effective execution. Any Canadian music video, as defined by the CRTC, released between January 1st and December 31st, 2015 may be considered for entry. 

Past winners for Best Canadian Music Video of the Year include Noah Pink for Rich Aucoin’s "Brian Wilson is A.L.i.V.E" (2013), Emily Kai Bock for Arcade Fire's "Afterlife" (2014), and Chad VanGaalen for Timber Timbre's "Beat The Drum Slowly" (2015).

Videos and news from Canada’s music video community are available throughout the year at www.prismprize.com.

 

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