2015 was another very strong year for YANGAROO on all fronts. YANGAROO Awards had an exceptional year with the addition of The Golden Globes which we attended this year for the first time. We have become the industry standard, and now provide the digital platform for three of the top five awards shows in the business.
Next up for us is The GRAMMYS on Feb 15th which will be our 5th year with them. Later we have The Emmys, The Academy of Country Music Awards, The Junos, The Canadian Screen Awards, The MTV VMAs, The Latin GRAMMYS, and many more.
We saw steady increases from our YANGAROO/DMDS audio delivery business with usage by all the major record labels as well as the independents. There was strong growth in music video delivery both here and in the US, and we now deliver over 90% of all music videos to MTV/VH1 and other major broadcasters. A recent study of acceptance rates for unsigned/independent music videos submitted by YANGAROO/DMDS to a major US TV network concluded that over 54% were being accepted for one use or another. This is a surprisingly high ratio of acceptance, clearly indicating that music video television broadcasters are actively looking for new exciting independent content.
In 2015 we expanded outside of North America with a deal with the IASCA in Ireland for audio delivery as well as a partnership with Fastrax in the UK for music video delivery to all major broadcasters in the UK and Ireland. This provides a great opportunity for an independent artist for example in Toronto to send their music videos not just to MuchMusic or MusiquePlus in Canada, and MTV, Fuse, Music Choice, and Revolt in the US, but to all major broadcasters in the UK now as well.
For 2016 we expect this growth to continue and in fact accelerate. We have just renewed our agreement with BET for the BET Awards, Hip Hop Awards, and Soul Train Awards and we are in discussions with a number of others. Music video broadcasters are actively seeking new and exciting independent artists and that is driving that business.
Of course our Advertising Division, which is separate from our Entertainment Division, and which we see as our greatest growth opportunity going forward, saw significant revenue growth last year and we expect that this will continue into 2016 and beyond.
- Pictured above: YANGAROO Vice Chair and Founder Cliff Hunt with ASCAP's songwriting President & CEO Paul Williams