CMRRA board director, Daniel Lafrance, describes himself as a man on a mission. A mission solely defined by his intrinsic drive for the discovery of new talent and doing better business.
With nine ADISQ Publisher of the Year awards firmly under his belt, each day and task are more like personal challenges pushing him forward rather than strenuous work.
Lafrance is General Manager of Éditorial Avenue, a Montreal-based music publishing powerhouse known for the quality and diversity of the songwriters it represents.
Ninety per cent of their roster consists of Quebec writers, including popular music icons Jean-Pierre Ferland and Claude Léveillée. The remainder come from France and the United States.
Éditorial Avenue also acts as a sub-publisher for over 450 European catalogues from France, Italy, Portugal, and Belgium and is sub-published in more than 40 countries.
Examples of the exceptional francophone, anglophone, and hispanophone talents Éditorial Avenue represents include Pierre Lapointe, Loco Locass, Lhasa De Sela, Éric Lapointe, Alex Nevsky, Peter Peter, Amylie, Mathieu Holubovski, Jason Bajada, Salomé, Daniel Bélanger, Damien Robitaille, Les Respectables, Bran Van 3000, Loud Lary Ajust and Ariane Moffatt.
In a CMRRA online feature interview, the successful and well liked music publisher is optimistic about Quebec’s heritage and culture in an increasingly global marketplace.
“Although the market has fallen, local artists are still appreciated here in Quebec. People see them on television, at concerts, in magazines, and hear them on the radio,” he explained. “Quebec has a star system that’s working very well.”
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