Is Radio Ready For The Rise of Digital?

Veteran Sports media coach Jason Barrett makes some strong points that are easy to employ in promoting radio broadcasts online using social media. The sum result of his suggestions is the ability to extend the reach of specialty, interview and news programs. As a communicator, radio is too often behind the eight-ball, he writes on his Sports Media Blog.

Throughout the years, radio has been consistently late to the party when new ideas have been introduced. Whether it was the creation of websites, streaming, mobile listening, or the use of social media marketing, there’s always been a wait and see approach rather than a dive right in mentality. Whether that’s due to tunnel vision, a shortage of resources, or a fear of compromising its own success over the airwaves, the reality is that radio often plays catch up in a world that thrives on innovation and longs for the next big thing.

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