Surprise, surprise! Rob Farina is back in town after a leisurely sojourn in Palm Springs and the news today is he's joining Bell Media.
Bell Media today announced that experienced radio executive Rob Farina will join Bell Media as a senior advisor in support of the coming launch of iHeartRadio in Canada.
In a statement this morning the media company stated that "Farina’s role will primarily involve the development, launch, and overall execution for this new and exciting Canadian brand extension."
From the same release, Farina will focus on iHeartRadio partnerships with the broadcast and music industry, as well as growing strategic relationships within the automotive and consumer electronics industries.
"We’re delighted Rob is joining us as we launch the vibrant and growing iHeartRadio brand and all of its various strategic applications,” said Randy Lennox, President, Entertainment Production and Broadcasting. “We couldn’t be happier to have Rob on board.”
Bell Media Radio Programming VP David Corey added, "This year promises to be pivotal for Canadian radio listeners, as they will soon have access to a truly game-changing digital service. We know Rob’s significant experience and extensive network will help elevate the launch" of the iHeart brand.
For his part, Farina stated that he is "elated to work with Randy, David, and the Bell Media team on the launch of the iHeartRadio platform here in Canada. Our goal is to create an incredible national brand for consumers, one that is synonymous with well-curated formats and a diverse range of personalities in both official languages.”
Farina was Program Director for Toronto’s CHUM FM, then Vice-President of Programming for CHUM Radio, before joining Astral Media as Executive Vice-President, Content and Platforms. He moved to Los Angeles to launch Black Box, a music company that provides strategy, artist development, and digital marketing services. Most recently, Farina was the Vice-President Programming and Innovation for Rogers Media’s radio division, and also served on the Senior Content Council at Rogers.
Farina commences his advisory role effective May 1, 2016.
Earlier this year, Bell Media, in conjunction with iHeartMedia, announced an exclusive partnership to bring the iHeartRadio brand to Canada in 2016. The digital service will showcase content from Bell Media, the country’s largest radio broadcaster with 106 licensed radio stations in 54 markets across the country. Earlier this month, Bell Media announced the debut of the newly minted iHeartRadio Fest, formerly known as CHUM FM FanFest, during Canadian Music Week on Friday, May 6. As well, Bell Media has announced it will present the first-ever broadcast in Canada of the IHeart Radio Music Awards on Saturday, to be televised April 9 on its affiliated CTV network.
Since its launch in 2011 at the inaugural iHeartRadio Music Festival, iHeartRadio has become a leading digital service in the US and has achieved 80 percent brand awareness.
With the launch, iHeartRadio in Canada will provide access to the live radio feature offering listeners all of Bell Media’s broadcast and digital-only radio stations across mobile, auto dashes, tablets and smartphones, gaming consoles, and wearables.
Bell Media's top radio brands include Toronto’s CHUM FM, Canada’s #1 FM station, the ÉNERGIE group in Québec, and the Virgin Radio group.