MMVAs Become The 2016 IHEARTRADIO MMVAs

The MMVAs are dead. Long live THE 2016 IHEARTRADIO MMVAs. On Friday, Much announced a renaming of Canada’s long-lived and much-loved music video awards show. An official press release stated that “the rename is the next step in the introduction of iHeartRadio into Canada prior to its official launch later this year."

Randy Lennox, President Entertainment Production and Broadcasting, Bell Media, stated that “We are excited to join with the iHeartRadio brand to further elevate the MMVAs internationally. We’re taking the biggest street party in the world, and making it our most exciting show yet.”

To launch the rebranded awards show with a splash, some big names have been recruited for the event, set to air live Sunday, June 19 in a simulcast on Much and CTV and, for the first time ever, on Bell Media’s French youth network, VRAK.

Just announced as performers are superstar duo Macklemore & Ryan Lewis and Nick Jonas, who also performed at THE 2015 MMVAS. They’ll be joined by one of Canada’s fastest-rising young stars, recent Juno winner Alessia Cara.

Nanci MacLean, Vice-President, In-House Production, Bell Media, states that “they are only the first names in what is going to be an epic lineup of artists headlining this iconic awards show.”

In January 2016, Bell Media and iHeartMedia announced an exclusive new partnership that brings the iHeartRadio brand to Canada.  On Saturday April 9, THE IHEARTRADIO MUSIC AWARDS from The Forum in Los Angeles aired north of the border on  CTV, CTV.ca, and CTV GO. .

Launching this fall, the iHeartRadio digital service in Canada will showcase content from Bell Media, Canada’s largest radio broadcaster with 106 licensed radio stations in 54 markets across the country. 

Past MMVA performers and presenters have included: Adam Lambert, Ariana Grande, Avril Lavigne, The Black Eyed Peas, The Black Keys, Britney Spears, Bruno Mars, Carly Rae Jepsen, Colin Farrell, Drake, Ed Sheeran, Gigi Hadid, Hedley, Jonas Brothers, Justin Bieber, Kanye West, Katy Perry, Ke$ha, Kelly Clarkson, Lady Gaga, LMFAO, Miley Cyrus, Rihanna, Selena Gomez, Snoop Dogg, Taylor Swift, The Weeknd, and many more.

 

 

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