The Prism Prize this week announced Director X as the recipient of the Special Achievement Award. The acclaimed and phenomenally successful music video director will be in attendance at the Prism Prize Screening and Awards Presentation on Sunday, May 15, at Bell Lightbox in Toronto.
Director X is doing double duty there, for his clip for Drake smash “Hotline Bling” is one of the top Ten nominees for the Prism Prize.
Director X hails from Toronto, and he has become the go to director of clips for the biggest stars in hiphop, r ‘n b, and pop. Check this star-studded list of artists who have called upon his visual skills: Drake, Jay Z, Kanye West, Wiz Khalifa, Usher, John Mayer, Iggy Azalea, Justin Bieber, Korn, Nelly (and Nelly Furtado), and Kendrick Lamar. The results have netted him multiple MTV and Much Music Music Video Awards, but, more importantly, his videos have attracted blockbuster viewing numbers.
A recent profile in The Toronto Star singled out five of his hit clips, and observed they’d received a staggering 2.503 billion YouTube views. Those videos were for Hotling Bling (647 million views), Justin Bieber’s Boyfriend (519m), Drake’s “Started From The Bottom” (241 m), Iggy Azalea’s “Fancy” (710m) and Iggy Azalea’s “Black Widow”.
Another recently filmed in Toronto hit clip was for the steamy Drake and Rihanna collaboration “Work.”
The director born Julien Christian Lutz (his father was Swiss, his mother Trinidadian) has paid his video-making dues. He started working in the genre in 1998, making a real mark with “Northern Touch,” the Rascalz’s Canadian hip-hop anthem, as well as clips for Onyx, EPMD and Noreaga. Back then, he went under the moniker Little X.
Director X recently branched out into the world of feature film for the first time. That film, Across The Line, actually opens in Canadian theatres tomorrow, and advance word is positive.
The film is based around a black hockey phenomenon facing racial prejudice in North Preston, Nova Scotia.
Director X told The Toronto Star that it has been hard to be taken seriously by the mainstream film and TV industry. “They cannot comprehend people not taking,” he said. “I was doing all these narratives in music videos and people understood them and they looked good, but they didn’t have people taking in them.”
Now plenty of people are taking about Director X, the very worthy recipient of the Prism Prize Special Achievement Award. This is given each year to a Canadian music video artist for their artistic achievements and exceptional contribution to music video art on a world stage. The award is presented by FYI Music News.
On Sunday, May 15 the Prism Prize Screening and Awards Presentation at TIFF Bell Lightbox will include a screening of the Top Ten videos, and award presentations including: the $10,000 Grand Prize for best Canadian music video of the year; the Audience Award (presented by Noisey Canada); the Special Achievement Award (presented by FYI Music News); and the Arthur Lipsett Award (presented by MuchFACT) for innovative and unique approaches to music video art.
For more information, go to prismprize.com