CIMA’s recent trans-Atlantic foray to the UK has been judged a major success. The trek marked the fifth time the organisation has participated in the UK’s premier annual music event, The Great Escape. Activities included three full days of Canada House showcases in Brighton as well as a pre-TGE showcase and B2B events in both London and Brighton.
CIMA reports that “The pre-TGE events kicked off on Tuesday afternoon at the Canadian High Commission “Canada House” in Trafalgar Square with a networking reception, followed by 1 on 1-speed meetings between Canadian and UK delegates.
Once meetings wrapped up, participants were encouraged to head over to The Water Rats where Terra Lightfoot, Pyramid Tropic, Wake Island and L.A. Foster took the stage for a Canadian Blast showcase and helped set the tone for a week of great performances.”
On the Wednesday, The Gallery in Tileyard Studios hosted an in-depth Festival Focus Panel was presented with international partners from Sounds Australia, CIMA, First Music Contact Ireland, Swiss Music Export and New Zealand Music. The informative and interactive panel focused on festival trends and the future of UK festivals.
Thursday’s Canada House daytime showcases featured Bring It ONtario, presented by MusicOntario and the OMDC. A full house caught performances by Pyramid Tropic and The Frigs. A high energy set by Coleman Hell was followed by BreakOut West’s presentation of BC rockers The Zolas.
The following morning 17 Canadian delegates signed up to be a part of the “Meet the Canadians” B2B session held at Myhotel for a full two hours of meetings with international delegates.
Day Two of the Canada House featured Music Nova Scotia presenting Nap Eyes and Ben Caplan to another full house. POP Montreal presented Wake Island and L.A. Foster, followed by Ontario born and Berlin-based artist Sway Clarke.
BreakOut West hosted a BBQ under the tent outside and presented seven artists from across Western Canada. Joe Nolan, The Velveteins, Queen City Stoop Kids, Surf Dads, Living Hour, Yes We Mystic and We Are the City.
CIMA thanks their Music Export Canada showcasing partners at Canada House – Alberta Music, BreakOut West, Manitoba Music, Music BC, Music Nova Scotia, MusicOntario, the Ontario Media Development Corporation and POP Montreal.
The organisation also acknowledges and thanks their generous sponsors and partners Canadian Music Week (CMW), Corus Entertainment, the Foundation Assisting Canadian Talent on Recordings (FACTOR), the Government of Canada (through the Canada Music Fund), Harvard Broadcasting, Ontario Media Development Corporation (OMDC), the Radio Starmaker Fund and Stingray Music.
Early this month, CIMA travelled to Cannes, France this week to participate in the 50th year of MIDEM (June 3-6) with the Canada Stand and two evenings of Canadian Blast events. For the part seven years, Canada Stand participants have had the opportunity to showcase their artists to the world’s largest gathering of international talent and music buyers.
The Canadian Blast events took place on June 3 and 4 at Morrison’s Pub. Artists showcasing were Sherlock, Apryll Aileen, Michie Mee, Terell Safadi, Walden Ash, D.O., and Sunrise and Good People.
Next up for CIMA is participation in the Reeperbahn Festival, taking place in New York City from June 13-16. One of the most important international industry conferences and festivals, it will be holding a ‘New York Edition’ showcase during A2IM’s Indie Week entitled “New York Edition showcase.”
Held at Santos Party House on Wednesday, June 15, it will feature international talents including Canada’s hiphop collective Grand Analog.
In other CIMA news, it was recently announced that country artist Paul Brandt has achieved Road Gold status due to his last very successful Canadian tour. An award will be given to Paul at CIMA headquarters later this fall.
“Over his 20 year career Paul Brandt has become a top headliner and box office draw,” says Jack Ross, President and COO of Brandt’s representatives United Talent Agency, “It is exciting to see Paul’s touring success being recognized by CIMA’s Road Gold.”
Road Gold is a certification for artists who sell at least 25,000 tickets within a 12-month period. It recognizes the dedication and hard work that musicians and their support teams put into connecting with Canadian audiences.
Road Gold certification is awarded by CIMA through an online application process. It was established in 2015 as a music industry standard to recognize exceptional achievements in Canadian touring. Road Gold commemorates the success – as well as hard work – of Canadian musicians and the teams who support their touring endeavours.