By The Numbers: Nielsen Mid-Year Canada Music Report

Nielsen has released its annual mid-year Canadian music report that highlights who and what we listen to, and how we listen. In a nutshell, the Jan. 1 through June 30, 2016 snapshot finds Canadians are purchasing less , and slowly attuning our listening habits to on-demand music delivered by fee-based audio and video services.

Highlights:

  • Streaming volume continues to grow, with over 18.6 billion on-demand songs served through audio and video platforms in the first six months of 2016.

  • Total music consumption, which takes album sales, track-equivalent albums and streaming equivalent albums, increased by 7.4% compared to the first six months of 2015.

  • Total album sales declined by 19.4% and total track sales by 22.8% year-to-date over 2015.

 

 

 

 

ON DEMAND MUSIC STREAMS, includes audio + video data from Apple Music, Google Play, Xbox, Spotify, Tidal, YouTube, Vevo and Slacker

Total Streams 2016 – 18.6b

2015 – 10.5b

Audio Stream 2016 – 9.2b

2015 – 2.1b

Video Streams 2016 – 9.4b

2015 – 8.4b

 

TOTAL ALBUM SALES, includes CDs, digital albums, cassettes & vinyl

2016 – 9.9m

2015 – 12.3m

% Change < 19%

 

TOTAL ALBUM SALES with TEA: Track equivalent albums using a ratio of 10 tracks to 1 album

2016 – 13.9m

2015 – 17.4m

% Change < 20.4%

 

DIGITAL TRACK SALES

2016 – 39.8m

2015 – 51.6m

% Change < 23%

 

TOTAL CONSUMPTON: Albums + TEA + On-demand streaming using a ratio of 1500:1

2016 - 26.3m

2015 – 24.5m

% Change > 7.4%

 

TOP 10 BEST SELLING ALBUMS

1 Adele 25 – 159,000

2 Drake Views – 158,000

3 Beyoncé Lemonade – 82,000

4 Justin Bieber Purpose – 77,000

5 David Bowie Blackstar – 61,000

6 Rihanna Anti – 48,000

7 Various Artists La Voix 1V – 43,000

8 Twenty One Pilots Blurryface – 42,000

9 Chris Stapleton – Traveller – 40,000

10 Coldplay A Head Full of Dreams – 39,000

 

TOP 10 DIGITAL ALBUMS

1 Drake View – 126,000

2 Beyoncé Lemonade – 71,000

3 Adele 25 – 47,000

4 Justin Bieber Purpose – 39,000

5 Radiohead A Moon Shaped Pool – 30,000

6 Rihanna Anti – 27,000

7 The Lumineers Cleopatra – 27,000

8 Twenty One Pilots Blurryface – 25,000

9 David Bowie Blackstar – 24,000

10 Coldplay A Head Full of Dreams – 21,000

 

TOP 10 ALBUM CONSUMPTION using TEA + Audio-On-Demand SEA using ratios of 10/1 and 1500/1

1 Drake Views – 282,000

2 Adele 25 – 196,000

3 Justin Bieber Purpose – 186,000

4 Rihanna Anti – 113,000

5 Beyoncé Lemonade – 110,000

6 Twenty One Pilots Blurryface – 100,000

7 The Weeknd Beauty Behind the Madness – 79,000

8 SIA This Is Acting – 73,000

9 David Bowie Blackstar – 63,000

10 Coldplay A Head Full of Dreams – 61,000

 

TOP ALBUMS w/TEA

1 Drake Views – 200,000

2 Adele 25 – 184,000

3 Justin Bieber Purpose – 126,000

4 Beyoncé Lemonade – 103,000

5 Twenty One Pilots Blurryface – 74,000

6 Rihanna Anti – 74,000

7 David Bowie Blackstar – 62,000

8 The Weeknd Beauty Behind the Madness – 49,000

9 Coldplay A Head Full of Dreams – 49,000

10 Chris Stapleton Traveller – 48,000

 

TOP DIGITAL TRACK

1 Lukas Graham 7 Years – 272,000

2 Twenty One Pilots Stressed Out – 241,000

3 Mike Posner I Took a Pill in Ibiza – 229,000

4 Justin Bieber Love Yourself – 228,000

5 Drake One Dance – 224,000

6 Flo Rida My House – 223,000

7 DNCE Cake by the Ocean – 200,000

8 SIA Cheap Thrills -- 173,000

9 Justin Timberlake Can’t Stop the Feeling – 165,000

10 Rihanna Work – 162,000

 

TOP AUDIO & VIDEO On-Demand Streams

1 Rihanna ft. Drake Work – 47.4m

2 Justin Bieber Sorry – 46.3m

3 Justin Bieber Love Yourself – 42m

4 Mike Posner I Took a Pill in Ibiza – 40.2m

5 Lukas Graham 7 Years – 40.2m

6 Twenty One Pilots Stressed Out – 39.1m

7 Drake One Dance – 36.9m

8 Desiigner Panda – 35.8m

9 Zayn Pillowtalk – 35.5m

10 Fifth Harmony Work From Home – 34.4m

 

TOP AIRPLAY SONGS

1 Justin Bieber Love Yourself – 70,000

2 DNCE Cake by the Ocean – 62,000

3 Twenty One Pilots – Stressed Out – 61,000

4 Justin Bieber Sorry – 61,000

5 Coleman Hell 2 Heads – 54,000

6 Alessia Cara Wild Things – 50,000

7 Lukas Graham 7 Years – 48,000

8 Zayn Pillowtalk – 46,000

9 Hedley Hello – 43,000

10 Adele Hello – 40,000

 

 

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