Opinion: Vinyl Album Sales' Growth Curve Is At A Tipping Point

…Vinyl has gone from comprising nearly 9 percent of physical album sales in 2015 to nearly 12 percent in 2016. BUT — as much as it pains me to say it — that’s not the important figure here. In fact, that statistic is basically useless to us. See, vinyl’s overall share of the “physical” market is pretty irrelevant, because its increase in that regard has less to do with the growth of vinyl than it does the decline of CDs.

The thing to focus on here is that “38 percent” figure. If we want to get a feel for the viability of vinyl going forward, we have to isolate that data; we have to compare apples to apples.

In the first half of 2015, vinyl sales were up 38 percent over the same period in 2014. But in 2016, vinyl sales are up only 11.5 percent over the same period in 2015. That’s a bad sign, made worse when you look back even further.

As we covered at some length in the 2015 wrap-up, when we’re looking for signs of growth in business, we’re not really focusing on total sales, but year-over-year percentage changes. Wanna do a chart? Let’s do a chart. Here are Nielsen’s vinyl sales data for the first halves of the last five years, all stacked up:

Continue reading Michael Nelson's article, We’ve passed Peak Vinyl, here comes the collapse -- Stereogum



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