Michael Cohl Backs Pink Floyd's V&A Exhibit

The recently-announced first major international retrospective exhibition of Pink Floyd at London’s Victoria and Albert Museum promises to be a multi-media visual extravaganza that will delight fans of the pioneering UK rock band. Entitled The Pink Floyd Exhibition: Their Mortal Remains, this has a strong Canadian connection. That comes in the form of legendary music promoter Michael Cohl, for it is his company, Iconic Entertainment Studios, that is promoting the exhibition, one set to run from May 13 – October 1, 2017.

Cohl has worked extensively with Pink Floyd over the decades. In a press release, he stated “We are proud to have been chosen as the promoter of what will be an incredible exhibition at the V&A. I have always loved being involved with Pink Floyd and the work that goes into making a visual spectacular. This is the culmination of a long history together and I’m happy to work once again with one of the greatest bands of all time.”

Arguably more so than any other group, Pink Floyd has embraced the visual element on a grand and highly theatrical scale, from pigs flying over Battersea Power Station to the evocative The Dark Side of the Moon album cover prism,

Their Mortal Remains will explore this in depth. The museum’s literature states that the exhibit “will be an immersive, multi-sensory and theatrical journey through Pink Floyd’s extraordinary world. A story of sound, design and performance, the exhibition will chronicle the music, iconic visuals and staging of the band, from the underground psychedelic scene in 1960s London to the present day, illustrating their groundbreaking use of special effects, sonic experimentation, powerful imagery and social commentary. The exhibition marks the first collaboration in decades of Pink Floyd’s remaining members.”

It will feature more than 350 objects and artefacts including never-before-seen material, presented alongside works from the V&A’s outstanding collections of art, design, architecture and performance. Highlights will include spectacular set and construction pieces from some of Pink Floyd’s most innovative and legendary album covers and stage performances including The Dark Side of the Moon, The Wall and The Division Bell, instruments, music technology, original designs, architectural drawings, handwritten lyrics and psychedelic prints and posters. At the exhibition, visitors will have the unique opportunity to experience never-before-seen classic Pink Floyd concert footage and a custom designed laser light show. 

Martin Roth, Director of the V&A said: “The V&A is perfectly placed to exhibit the work of a band that is as recognisable for its unique visual imagery as for its music. Pink Floyd is an impressive and enduring British design story of creative success. Alongside creating extraordinary music, they have for over five decades been pioneers in uniting sound and vision, from their earliest 1960s performances with experimental light shows, through their spectacular stadium rock shows, to their consistently iconic album covers. The exhibition will locate them within the history of performance, design and musical production by presenting and complementing the material from Pink Floyd’s own archive with the V&A’s unrivalled collections in architecture, design, graphics and literature.”

Tickets went on sale yesterday, and we predict there’ll be plenty of Canadian Floyd fanatics planning their 2017 vacations around the exhibit. Tickets here


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