Trade organization Music Canada announced the change during Country Music Week, with Brett Kissel and American Chris Lane becoming the first artists to be presented with the new Single Award for their respective hits, “Airwaves” and “Fix”.
Over 50 new Single certifications are named in the first round, with 10 artists receiving their first Canadian certifications and Dean Brody one of six to earn distinction with a Platinum award.
This announcement “signifies a pivotal moment in Canada’s evolving digital music marketplace,” Graham Henderson, President & CEO of Music Canada said in making the announcement. “By accepting on-demand streams for track certifications, Music Canada can continue to acknowledge the success of Canadian and international artists, as well as the subscription-based streaming platforms currently thriving in our market. The new Single Award helps maintain the integrity of our Gold/Platinum program, which has historically recognized the active choice consumers make when building their personal music libraries.”
Present with Henderson was Warner Music Canada President Steve Kane who presented Kissel with his award and stated: “We are thrilled that Music Canada is now accepting streams with its new Single Award. Canadian music fans have welcomed the arrival of streaming subscription services with open arms, and are now consuming more music than ever before. We are excited to honour new milestones for our artists who have flourished on this new path, and whose fanbases continue to grow as streaming increases in popularity.”
The new Single Award will combine on-demand audio streams from subscription services with digital download and CD single sales. Streams can be used toward certification using a conversion formula of 150 streams equaling 1 unit towards certification. In a statement, Music Canada says that this 150:1 ratio is consistent with other major global counterparts, adding that data from YouTube/VEVO videos will not be accepted towards certification at this time. Both platforms are non-interactive services.
The Canadian artist frontrunner with the highest ranking is Coleman Hell with “2 Heads” earning Triple Platinum status; as too Armin van Buuren’s hit “This Is What It Feels Like” that is a four-way co-write by Canadian Trevor Guthrie who also has the lead vocal on the track.
The Single Award launch also coincides with new bilingual branding for the program, which has certified over 16,000 releases in its 41-year history.
And here's the list of Single Award certifications...