Nielsen Launches Music Connect Platform

New York: Nielsen Holdings PLC, the global information, data and measurement company, today announced the launch of Music Connect in Canada - an upgraded platform that allows clients to mine and manipulate sales, streaming and broadcasting tracking data to produce customized reports about consumer music usage in the market.

In a statement, the firm says that, "Music Connect delivers in‐depth and up‐to‐date data across multiple measurement metrics including streaming, airplay, sales and social media activity for artists, albums and songs all on a fast and user‐friendly dashboard."

“Nielsen continues to lead the industry in its ability to measure consumers’ interaction with artist content, and Music Connect is the next step in that progression,” said Paul Shaver, Head of Nielsen Music Canada. “As the music industry landscape continues to evolve, it is paramount that all stakeholders have access to reliable data and insights that can help drive more informed business decisions.”

Music Connect offers all levels of the Canadian music industry ‐ from label executives and managers to promoters, agents and brands ‐ the opportunity to search for data in 72 Census Metropolitan Areas; monitor music trends on a national or market level; directly compare and benchmark metrics across different albums, artists, and songs; and access over 100 charts including the Billboard Canadian Albums and Billboard Hot 100 charts. The platform also allows easy navigation between Canadian and US music data.

Music Connect Canada will be enhanced with new features every 6‐8 weeks to meet client needs, according to the data firm.

Nielsen operates in over 100 countries and employs approximately 44,000 people worldwide.

For more information, contact Kristen Kumpf at kristen.kumpf@nielsen.com


 

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