Rob Farina now divisional boss of the iHeart brand in Canada
Rob Farina now divisional boss of the iHeart brand in Canada

Farina To Head iHeartRadio Canada Syndication and Strategic Arm

Randy Lennox, Bell Media's president of Broadcasting and Content, announced the appointment today of Rob Farina as Bell Media Radio's head of iHeartRadio Canada, Syndication, and Strategic Initiatives.

   After joining Bell Media seven months ago as a senior advisor for the launch of iHeartRadio Canada (iHRC), Farina’s role now expands to include responsibility for developing the Orbyt Media radio syndication group and implementing new strategic radio initiatives in coordination with David Corey, vice-president of radio programming.

   Farina will continue to lead iHRC, with the responsibility of increasing the organization's subscriptions as well the planning and execution of the division's events.

   "Rob has played a vital role in the successful launch of iHeartRadio in Canada, a truly game-changing digital listening and experiential service,” said Lennox in a statement. “We look forward to continuing to elevate this brand across Canada with Rob’s experience and strategic insight.”

   A former 104.5 CHUM FM program director who was promoted to CHUM Radio's V.P.  of Programming, Farina jumped to an EVP position responsible for content and platforms at Astral Media before moving to Los Angeles to launch Black Box, a music company specializing in strategy, artist development, and digital marketing. Farina also spent time at Rogers' radio division, serving as its vice-president, Programming and Innovation, and on its senior content council.

   “I am thrilled to continue working in this newly expanded capacity with Randy and the entire Bell Media Radio division,” said Farina. “With the success of the sold-out, inaugural iHeartRadio Canada Jingle Ball concert in November, momentum for the brand keeps building as we prepare to launch additional events and initiatives. I’m excited to be part of what’s to come.”



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