Drake Tops Nielsen Canada's Year-End Report

It's probably no surprise that the top selling album of 2016 is Drake's Views, but The Six Ambassador had some stiff competition, according to Nielsen Music's 2016 Canada Year-End Report.

In fact, Views and Adele's 25 both tied for total album sales at 196K each for the Overall Top 10, but Drake won the race when it came to song sales (677K vs. 389K), audio streams (291M vs. 47M) and total volume (457K vs 266K). Drake's Views' streaming numbers set the new standard for Canadian music with his 291M, more than doubling runner-up Justin Bieber's 137M for Purpose.  Overall numbers are based on a combination of Canadian album sales, track equivalent albums and streaming equivalent albums.

Overall, music streaming was up the big winner for the 12-month calendar year ending December 29, 2016, registering a 203% increase for on-demand audio streams compared to 2015, and a 5.3% in total audio consumption, and a 4% increase in digital music consumption despite drops in digital album and digital track sales.

Vinyl sales jumped 29%, with Bob Marley & The Wailers' Legend narrowly besting David Bowie's Blackstar swan-song for Best Album sales by 100 copies: 4.7K to 4.6K. Interestingly, it was a tie between the 3rd and 4th contenders: The Tragically Hip's Machine Man Poem and Gord Downie's Secret Path, locked at 4.2K each.

Canadians claimed six of the Top 10 Album sales spots, with Céline Dion, Leonard Cohen, Justin Bieber, The Weeknd (Starboy) and The Tragically Hip (Yer Favourites) counting for no lower than 75K units apiece, although physical sales were quite smaller (Views CDs accounted for 49K of Drake's overall 196K).

The top digital song in sales was Sia's "Cheap Thrills" at 367K units, followed by Lukas Graham's "7 Years" at 326K and Drake's "One Dance" at 323K. 

Justin Bieber's "Love Yourself" was the top radio song in all formats, with his 92K plays topping his closest competitors "Cake By The Ocean" (DNCE) and "Can't Stop The Feeling" (Justin Timberlake) by 1K and Sia's "Cheap Thrills" by 2K..

Here are the overall Top 10 performers for the year. You can download the full report for free below.

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