Bell Media has announced a partnership with US record executive Scott Borchetta, founder, president, and CEO of the Big Machine Label Group (BMLG).
Borchetta is credited with the discovery and signing of Taylor Swift who was a 14-year-old teenager at the time. His Midas touch at BMLG continues with a mix of youth and established stars on a roster that includes Florida Georgia Line, Steven Tyler, Tim McGraw, Reba, and Thomas Rhett.
The one-time musician worked for Universal Music in Nashville before starting his own independent label, which is where Bell Media content and broadcasting president Randy Lennox first met him. Lennox, of course, was president and CEO of Universal in Canada for a number of years, and before that held executive positions with the company here.
The new partnership announced this morning is described as "a multifaceted entertainment that will discover and cultivate musical talent through new television, radio, recording, and live concert projects."
While full details have yet to be announced, the multi-platform talent discovery initiative is expected to centre round "a unique television format that will leverage Bell Media’s massive reach and extensive platforms to showcase musicians on the national and international stage."
Borchetta and BMLG have an extensive background in working with entertainers from television platforms. He guided contestants on the final two seasons of FOX TV's American Idol and BMLG has a highly profitable arrangement with the hugely successful TV series, Nashville. Additionally, Borchetta recently announced the creation and development of BigMachineTV.com – a new online digital video platform that is due to launch this month.
From the official announcement, Borchetta stated that “Bell Media has a track record of success in live music production, extensive platforms, and leading promotion of homegrown talent in many areas,
“Together, our strengths make us strong partners to lift this global project off the ground.”
Lennox said that “Bell Media builds upon its commitment to artist development with this new initiative and with whom better to align than the best in the business."
The initiative's marquee name, vision and multi-platform strategy are expected to be announced in early spring, possibly timed to capture headlines during Juno Week in Ottawa where Lennox is to be crowned with the Walt Grealis Special Achievement Award on April 1.
In 2016, Lennox brought the iHeartRadio brand to Bell Media, which includes a streaming service and live concerts, and struck a deal with concert impresario Michael Cohl to invest in a musical of Jim Steinman's massively successful opus, Bat Out Of Hell.