New York: Move over David Beckham, there's a new H&M man in town.
The Weeknd, one of the world’s most popular singers, is the new face of the High Street brand's new Spring Icons collection.
The Canadian pop star with the perfect 5 o'clock shadow already personifies Fifty Shades of cool. Now, according to Britain’s saucy online tattler, the Mirror, the global superstar has “the whole package” with the addition of Justin Bieber’s former girlfriend, Selena Gomez.
In a prepared statement, The Weekend allows that "I had a great time selecting my Spring Icons at H&M. I love the mix of urban pieces like bombers with hoodies with tailored shirts and blazers. Every piece is both effortless and fresh which is just how menswear should be."
The Starboy singer also reveals that the streets of Los Angeles inspired the 25-piece collection.
“I want to express myself through what surrounds me. This city is one hell of a full tank. The sun, the sunsets, the pools, the night, these people, ocean, basements.”
The affordable line, which will include jackets, blazers and hoodies, will vary in price from US$14.99 to $79.99, according to Women’s Wear Daily.
“Spring Icons Selected by The Weeknd," debuts online and in stores March 2.
No fee was reported for the endorsement deal, but it would have to mirror Beckham's fee which is guaranteed to have been enormous.