Drake premiered his More Life “playlist” album on Ovo Sound Radio, the Apple-Beats 1 radio show linked to the ‘6’ city star’s Ovo Sound record label on Saturday.
Immediately following, More Life was available on competing streaming sites but commercially windowed on iTunes for an unspecified period expected to be no longer than two weeks.
Notably absent on the eclectic 22-track playlist album are the much ballyhooed and expected collaborations with Jennifer Lopez and The Weeknd.
Online reaction to the playlist has been generally enthused with many pointing to the noticeable inclusion of British rap artists alongside familiar US collaborators such as Kanye West.
He also includes some interesting samples on the project, including Lionel Ritchie's "All Night Long" on the outro of "Blem," Earth Wind & Fire’s "Devotion" on "Glow” and a snippet from the Sonic the Hedgehog video game theme on "KMT."
Some who have spent deep time with the set have even suggested that the Canadian rapper has affected a London accent in places.
Less than a year ago, on April 29, he released Views, an album that was to become Drake's most commercially successful album, holding the No. 1 spot on the Billboard 200 for ten weeks. It also achieved double platinum status in the US and earned over 1 million album equivalents in the first week of its release.
He was named Spotify's most-streamed artist for the second consecutive year in 2016, amassing a total 4.7 billion streams for his various projects on the service, which is more than double the amount he netted in 2015.