Drake Album Blows Up Online

Drake’s More Life -- which is all but guaranteed to unseat Ed Sheeran's Divide album from the No. 1 spot on the Billboard 200 albums chart next week -- is off to a record-breaking start at Apple Music and Spotify.

It's hard to tell the facts from the hype but Billboard reports that More Life's bulging 22 tracks racked up 89.9 million streams globally in the album's first 24 hours of release on Apple Music.

Billboard and Music Business Worldwide both have Spotify reporting More Life generating 61.3 million global streams on its first full day of release, March 19--beating previous record holder Ed Sheeran’s Divide by 4.6 million streams.

Both concur that Drake set a record for artist single day streams on Spotify, generating 76.4M as compared with previous record holder Ed Sheeran with 68.7M two weeks earlier when his latest launched.

It's clear that Drake has hit a high-note with More Life, and that streaming is the preferred play mode; however, one has to wonder how Apple's global count can be almost 29 million streams greater than those reported by Spotify when Apple has a paid subscriber base that is less than half its competitor's 50M paids.

And there's no third-party at present that can verify the numbers these services splash out. According to online hip-hop source Rap-Up, before More Life had its official release on Saturday (March 18), Spotify had reported that Drake had become the first act to hit 10 billion streams on the platform.

Much of that success came through Views, his massively popular 2016 album that spawned a series of hits, including “One Dance,” which garnered 1.15 billion streams, according to Forbes.

The stats are dizzying, but they come fast and furious and it seems each new release finds a spin to become even bigger than all that came before it. At some point, the numbers blur and the results become meaningless.

Insider music biz source Hits Daily Double forecasts the new album selling between 225-250K in its first week, generating a combination streams plus sales (SPS) total of 500-550K consumption units as they are known here.

Sheeran’s album sold more than 60K copies in its first week of release in Canada and generated a 75K SPS total.

That’s a big number for Drake to top, but his Views album scored an SPS tally of 110K so it will be interesting to see where the new one lands.

Whatever the outcome, Drake has himself a monster of a record. As Hits Daily Double indelicately puts it, “Drake’s More Life mixtape dropped on all DSPs Saturday and, to borrow the parlance of statisticians, is blowing the fuck up…”


Supplementary reading
Drake breaks Ed Sheeran’s Spotify record with 76M streams in a dayMBW

Drake breaks Apple Music & Spotify streaming records with ‘More Life’ releaseBillboard

Drake's More Life shatters streaming records -- The Verge

Drake becomes Spotify's first 10B stream artist -- Rap-Up




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