Matt Mays
Matt Mays

Matt Mays: Faint Of Heart

Matt Mays – “Faint Of Heart” (Sonic Records): East Coast rock ‘n roll hero Matt Mays has just announced that he’ll release his sixth album, Once Upon A Hell Of A Time (great title!) in the fall.

Instead of teasing us with one or two advance cuts, his label (Sonic) has now made four of the new songs available digitally, with “Faint Of Heart” billed as the single.

Explaining the move in a press release, Mays calls the album “party rock for the heartbroken. And you can't leave a party short of tunes, or better yet, you can't leave the sad and lonely folks with just one song to cry to. So, why just release one song when you can leak four?!”

Given that Mays’ last album, Coyote, won the 2014 Juno for Rock Album of the Year, hopes are high for the new outing. Based on the strength of all four new songs, they won’t be dashed.

“Faint Of Heart” is a surging rocker featuring pulsating guitar, beefy vocal harmonies, and Mays’ signature virile vocals. He boldly urges his lover to “bring on the heartache, your love is not for the faint of heart.” The track ends with an appropriate exclamation of "Wow!" 

The song and the album are co-produced by Mays and comrade Loel Campbell, of Wintersleep. Expect strong rock radio play to follow.

Mays recently played a CMW show and has a select handful of shows prior to the album’s release. These include the Laketown Rock Festival in Cowichan BC on May 19, The Riverfront Jubilee in New Glasgow, NS, on Aug. 5, and Area 506 Fest in Saint John NB on Aug. 6.

Julie Booth at Freshly Pressed PR is handling publicity.

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