The Canadian Country Music Associaton has announced that forthwith Nielsen Music is serving as the exclusive data provider for their annual music awards show by supporting the balloting and selection process of the 2017 nominations through Nielsen’s recently launched Music Connect platform.
The CCMA Awards show takes place Sept. 10 in Saskatoon, and air on CBC. Performers on the live telecast include Gord Bamford, Dean Brody, Brett Kissel, Jess Moskaluke, Dallas Smith and special guest, Blake Shelton.
“The CCMA Awards recognize the biggest names in Canadian country music, and we’re delighted to provide our data and insights in support of the 2017 show,” said Paul Shaver, Head of Nielsen Music Canada.
Nielsen Music has placed a strong focus on the Canadian market with the recent launch of the Nielsen Music Connect mobile app - an on-the-go solution offering users access to comprehensive music usage data on their mobile devices.
“We are thrilled to have Nielsen Music on board as our exclusive date provider in conjunction with the 2017 CCMA Awards Program,” shared Tracy Martin, Interim President of the Canadian Country Music Association. “Nielsen has been our source for delivering accurate, trusted data in the most efficient way possible. They are an incredibly valuable partner for the CCMA.”