Rob Zifarelli. Photo: Ryan Bolton
Rob Zifarelli. Photo: Ryan Bolton

Zifarelli To Head Paradigm Agency's Canadian Entry

Paradigm Talent Agency has announced that it is opening a Canadian office, located in Toronto and helmed by veteran music agent Rob Zifarelli, along with agents Adam Countryman and André Guérette. The three most recently worked for UTA, which announced on Aug. 1 that it was closing its Toronto office.

The office location and contact details are TBA.

Paradigm is an American full-service entertainment agency with offices in Los Angeles, New York, London, Monterey, Nashville, San Diego, Oakland and Chicago.

Acts on its roster include Alessia Cara, Diplo, Gucci Mane, Halsey, Lil Uzi Vert, Solange, Sturgill Simpson, Coldplay, Ed Sheeran, Imagine Dragons, Lorde, K.D. Lang, The Lumineers, Lyle Lovett, The Dave Matthews Band, Shawn Mendes, Snow Patrol, Van Morrison, and 10,000 Maniacs.

Zifarelli is a 20-year veteran who won Agent Of The Year at the inaugural Live Music Industry Awards during last year’s Canadian Music Week. He’s worked extensively with artists that include Feist, Phantogram, Vance Joy, Broken Social Scene, Dashboard Confessional, Christine and the Queens, Tash Sultana and many others.

Countryman has more than a decade of experience in the concert business, working with such artists as Arkells, A Tribe Called Red, Hey Rosetta!, and Andy Shauf.

André Guérette also has more than a decade of experience and specializes in French-speaking Canada. His roster includes Patrick Watson, Bobby Bazini, Christine and the Queens, Martha Wainwright and Marie-Pierre Arthur.

Paradigm executive Tom Windish says, “Canada is a major source of creative talent for our agency. Rob, André and Adam are highly respected as seasoned and cutting-edge agents. We’re excited to have their expertise on our side as we continue to strengthen our worldwide network of agents and offerings to our clients.”

Rob Zifarelli says, “We’re honored to launch Paradigm’s first Canadian office, and excited to be a part of this great agent team we’ve long admired.”

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