Media Beat
Media Beat

Media Beat: August 23, 2017

Nielsen delves into brand marketing and the rise of podcasts

Podcast listenership has made gains into more than half of US households—that’s more than 60 million homes. Regarding ethnicity, 70% of these podcast fans were white in 2010, and six years later this has declined to 64%, according to research compiled by Nielsen Insights.  However, as this up-and-coming medium grows, many marketers and advertisers have yet to see the connection between podcast engagement and consumer spending.

The study’s authors note that podcast fans are voracious media consumers who are extremely committed to the programs they’re engaged with, but they’re also very influential at the check-out counter of their local stores and retail outlets. But their consumption behaviour is far from homogeneous across categories. So, for brands and marketers looking to tap into this highly engaged audience, it’s critical that they know which categories are sources of precious opportunity and which aren’t.

To gain insight into this question, Nielsen recently looked at the correlation between podcast tune-in and category spend by focusing on spending habits of podcast audiences across more than 300 key advertising categories. As the results of the study were too extensive to publish in a single report, highlights from the correlation between podcast audiences and three key categories (bottled water, baby food and beer) have been released in a new report that presents definitive insight.

IAB releases podcast playbook for advertisers

The US Interactive Advertising Bureau has released the organization’s first-ever buyer’s guide for podcast advertising, which provides insights into audience demographics, listener behaviours, creative treatments, ad formats, delivery and targeting, and ad effectiveness measurement. Recent IAB research conducted by PwC forecasts that podcast advertising revenues will top $220 million in 2017.

The Globe & Mail scrapping print edition in Atlantic Canada

Publisher Phillip Crawley said the national newspaper plans to halt production for the East Coast on Nov. 30.

Costs of printing and distribution in the region are "unaffordable" because more readers are going online for news, he said. The money saved will be redirected to its journalism efforts.

It's not the first time the Globe has pulled back in Atlantic Canada. The company stopped distribution of the newspaper in Newfoundland five years ago, Crawley said.

All-sports radio war about to hit Vancouver airwaves

A battle is looming for local sports fans with a new all-sports radio station set to launch in two weeks.  

But can this market support two all-sports radio stations?

In one corner, you have the 16-year veteran TSN 1040 — undisputed champion in what has mostly been a field of one.

In the other corner, the contender, Sportsnet 650 —  scheduled to hit the airwaves Sept. 4. A rookie sure, but poised to punch above its weight as the new owner of the Vancouver Canucks radio broadcast rights.

The Village Voice goes all-digital, folding its print edition

Founded in 1955 by Dan Wolf, Ed Fancher and Norman Mailer and the recipient of three Pulitzer Prizes, The Village Voice, New York City’s storied alternative weekly, announced on Tuesday that its free weekly print edition is discontinued.

“For more than 60 years, the Village Voice brand has played an outsized role in American journalism, politics, and culture. It has been a beacon for progress, and a literal voice for thousands of people whose identities, opinions and ideas might otherwise have been unheard,” owner Peter Barbey said in an official release. “I expect it to continue to be that and much, much more.”

Over the years, the Village Voice bylines appearing in the tabloid have included Mailer, Nat Hentoff, Robert Christgau, Richard Goldstein, Tom Stoppard, e.e. cummings, Allen Ginsberg, James Baldwin, Ezra Pound, Henry Miller and Lester Bangs. The paper has also been home to then underground cartoonists such as R. Crumb and Matt Groening.

Survey explores US public radio habits of millennials

The listening habits of millennials are changing the ways that media content is consumed. This is one of the major findings of a new survey that was commissioned by the Public Radio Program Directors Association and presented at their annual conference in Washington. The study, funded by a coalition of 15 public radio stations organized PRPD, was conducted by Jacobs Media over the past year.

Jacobs Media president Fred Jacobs notes that what millennials have in common with public radio listeners of other generations is the same set of core values. What’s different is the way that they consume media. “There is little listening to public radio in real time, except for ‘Morning Edition.’ Most consumption is on-demand. At work, they tend to listen to more music and less news.” Jacobs adds that the irony to this finding is that many program directors obsess over which program to put in what time slot, and for millennials, that isn’t even an issue.

Tencent online game revenues hit US$3.56 billion in Q2

In 2016, Chinese Internet, media and gaming company Tencent cleared $10B in revenue from games. This quarter's results put it well on track to beat that by the end of both the current financial and calendar year. Total revenues across the Tencent business hit $15.6B for the interim financial half year, demonstrating an increase of 57% over the first half of 2016 year-on-year.


Boris Spremo, a legendary Canadian photojournalist who worked for The Globe & Mail and later The Star, has died at Toronto's Sunnybrook Hospital at age 81, from complications of myeloma. A member of the Order of Canada who was inducted into the Canadian News Hall of Fame, Spremo received 285 national and international photojournalism awards in a lifetime of photography.  

Torstar chairman and former Star publisher John Honderich called Spremo "a true giant in his field" and "competitive as hell."

"He always wanted to go on the big assignments and always wanted to go where the big stories were because that's what drove him," said Honderich.

"Everyone adored Boris. He had a huge ego, but everyone did (adore him) because you were seeing genius in action."

Larry Broadley, a DJ, news and special event broadcaster in the 70’s with CJOE and CJBK Radio Stations in London, ON, died Aug. 15 at the South Huron Hospital, Exeter. He was 67.


Veteran Calgary broadcaster and former CKLG Vancouver personality Don Stevens has announced his retirement from radio.  He was a host at LG73 from 1970-83 before holding significant positions in Calgary and Toronto.  Stevens has hosted mornings at XL 103 CFXL-FM 103.1 Calgary since 2010 and was PD from 2010-12.  His final show with also-retiring co-host Joanne Johnson will be Dec. 8th. 

— 30 television and FM radio stations from across Southern Ontario rely on antennas within the CN Tower to broadcast their signals every day. Mobile Syrup investigates and offers some other interesting facts about the popular tourist landmark.

Rebel Media’s YouTube channel boasts more than 850K subscribers and some 260M views. It enjoys another 140K Facebook likes, and 110K Twitter followers and the website pulls in $1M per year from subscriptions. Vice Canada digs up the dirt facts on Ezra Levant’s edition of the Breitbart News Network.

Radio Ink has published a list of The Greatest Top 40 Stations of all time. CKLW and CHUM made the list. You can read what Lee Abrams and Randy Michaels have to say about the format and see what other stations made the list.

—UK telecom Sky Media faces paying extra £1.8B for Premier League broadcast rights. Google, Apple, Facebook and Netflix are in the scrum for Britain’s most valuable sports rights, which are split between Sky and BT under the current three-year deal.

— Journalists are often harassed and arrested in the Democratic Republic of the Congo and Tanzania. That didn’t stop Jonathan from starting his own radio station in Tanzania's largest refugee camp. No longer sitting outside with his loudspeaker, he’s in a proper studio. Radio Umoja 92.3 FM is now a popular radio station in Nyarugusu refugee camp, where over 120K Congolese and Burundian refugees have sought safety from the violence in their home countries. And after broadcasting for nearly two decades, the station now reaches global audiences stretching from the US to Norway.

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