Taylor on the cover of Time magazine
Taylor on the cover of Time magazine

Early Reaction To Tay-Tay's New Single Is Bonkers

Taylor Swift’s new single and news about her upcoming tour are trending now, right up there with Donald Trump’s tweets and news about Samsung’s oversized Galaxy S8.

Tay-Tay's “Look What You Made Me Do” is pure gold, earning record-breaking streaming and video click action in its first few days of release on Friday.

Based on advance numbers in Canada, the single's first-week on-demand streams are more than likely to topple the 8.4-million record set by Luis Fonsi and reggaetón star Daddy Yankee’s “Despacito” back in March of this year. Data provided by Nielsen Music Canada indicates that first-day on-demand streams for the track totalled a mind-boggling 760,000 clicks in Canada.

In its first 24 hours, the lyric video for “Look What You Made Me Do” also captured just shy of one million views in Canada, and the numbers keep spiralling upward at an unprecedented pace.

Combined, "Look" grabbed 1.7M on-demand and video clicks in Canada in its first day of release.

And Friday through Sunday airplay, the song debuts at #24 CHR, #26 Hot AC and #43 Mainstream AC this side of the border.

On the global streaming front, the single broke the Spotify first-day global record of 6.87M listens set by Ed Sheeran’s “Shape of You” on its first day of release back in January. By the stroke of midnight on Friday, "Look What You Made Me Do" had amassed north of 8M streams on Spotify alone. It's believed that the song has set a first-day streaming record at Apple Music as well.

As for the video, "Look" also got a big look worldwide, earning 19M YouTube views in 24 hours, a new high for lyric videos, breaking the record held by The Chainsmokers f/Coldplay for "Something Just Like This."

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