Media Beat
Media Beat

Media Beat: September 29, 2017


I think that the fact that everybody in America gets the same ads at the same time for the same products has never made that much sense. I grew up in a small coal town in Western Pennsylvania. My mother is still there. There’s not a Starbucks within ... there’s one Starbucks 55 miles away, there’s probably not another one for 80 miles.

I live in the upper west side of Manhattan. There’s more people on my block than in my hometown, and she gets the same ads, same time, same products. Can’t even buy the same things. It has never been very efficient for people. It made sense when you only had a few channels and you only had a few products. There’s three kinds of peanut butter — Jif, Skippy, Peter Pan — which one are you going to buy?

Today, when there are thousands of products for a lot of different people, sold a lot of different ways, television needs to be made a lot more efficient to work for all the advertisers — Simulmedia CEO Dave Morgan


Netflix pumps up Canadian co-productions

The streaming service is expected to pump as much as $500M over five years into co-productions in the market, expanding on its recent Alias Grace co-venture deal with CBC to produce a six-hour miniseries inspired by the historically true story of convicted murderer Grace Marks and based on the award-winning novel by Margaret Atwood. Canada-based Halfire Ent. is named producer of the drama that stars Academy Award-winning Canadian-born actress Anna Paquin (True Blood, Roots) who has signed on to play Nancy Montgomery.

Bell wants a federal agency like the CRTC to create a blacklist of piracy sites

Canada is a haven for internet pirates, Bell Canada says. The telecom giant wants the federal government to fight back by blocking Canadians' access to piracy websites and stiffening the penalties for violations.

"People are leaving the regulated [TV] system, not just because they want to watch Netflix but because they want to watch free content," Rob Malcolmson, Bell's senior VP of regulatory affairs, told federal politicians last week. He was speaking at a government hearing in Ottawa on NAFTA negotiations – Sophia Harris, CBC News

ACTRA Canada membership ratifies new agreement for commercials

ACTRA Members have voted 98.1 percent in favour of approving the 2017-2020 National Commercial Agreement’s which covers production and use of local and regional commercials. The approved settlement provides for a new single Digital Media Use fee payable on all local and regional commercials produced for or moved over to Digital Media.

At A Glance

— Afternoon drive host and PD Crash Davis (Jamie Weiss) has announced his departure from KiSS 103.1 Victoria after 22 years with Rogers Media.  His final show will be Friday, Sept. 29.  He states that it is time to start a new chapter in his life and indicates he is taking a Government Public Affairs position.   

CHOM vet Randy Renaud is the successor to now retired 40 year-station vet Tootall’s weekday show. Renaud started at the Montreal FM 30 years ago and has been hosting weekend afternoons for the last 15. He has also programmed and hosted such shows as Blue Monday, The Black Cat Alley and Classic Vinyl Sunday.

— Steve Faguy has updated his popular and informative Media News Digest, penned under the Fagstein moniker. His column can be viewed here.

— The longstanding radio voice of the Vancouver Canadians baseball team, Rob Fai is returning to a regular time slot hosting sports talk at Bell Media-owned TSN 1040.

— After more than 30 years of ground-breaking service at Global Saskatoon, Station Manager and News Director, Lisa Ford has announced her retirement later this year. Ford is one of the original employees at the station, starting nearly two months before it went on air on Sept. 6, 1987. She has been the news director for over 20 years and was named station manager in 2012. In 2015 she was a recipient of an RTDNA Lifetime Achievement Award.

—The average ad view on digital platforms is 1.7 seconds, according to chief brand officer for Procter & Gamble

Google and Facebook will account for 63 percent of all digital ad sales this year, according to eMarketer’s latest projections. In raw numbers, that means $35B for Google and roughly $17.4B for Facebook.

Pinterest advertisers now have access to 5,000 interest categories that will begin rolling out in the coming weeks. According to the image-pinning platform, initial results from the super-targeted ads have increased click-through rates by 50 percent and dropped the cost-per-click by 20 percent for brands that have tested the tool like Nordstrom.


Hugh Marston Hefner, the American magazine publisher, editor, businessman, and playboy best known as the editor-in-chief and publisher of Playboy magazine, which he founded in 1953, died of natural causes at his home in California on September 27, at the age of 91.

Worth Noting

Joly barely moves the dial on cultural policy

Mélanie Joly created unrealistic expectations in promising to take Canadian cultural policy in a "bold" new direction in the digital age, so no one should be surprised to see the grab-bag of measures the Minister of Canadian Heritage unveils on Thursday fall short of the hype – Konrad Yakabuski, The Globe & Mail

Netflix deal the centrepiece of cultural policy unveiled Thursday

The plan includes new money to stabilize the Canadian Media Fund, $125-million over five years to promote Cancon globally, mandate reviews for the CBC and the CRTC, as well as changes to the Broadcasting Act, the Telecommunications Act and the Copyright Act – Andrew Harrer, Bloomberg

The not-so-glossy future of magazines

As publishers grasp for new revenue streams, a try-anything approach has taken hold. Time Inc. has a new streaming show, “Paws & Claws,” that features viral videos of animals. Hearst has started a magazine with the online rental service Airbnb. Increasingly, the longtime core of the business – the print product – is an afterthought, overshadowed by investments in live events, podcasts, video, and partnerships with outside brands – Sydney Ember and Michael M. Grynbaum, The New York Times

What marketers need to know about location-based advertising

There’s a lot of money to be made in location-based advertising. According to research firm BIA/Kelsey, US marketers are poised to spend more than $16B on targeted mobile ads this year, reaching $20.6B in 2018 — Lauren Johnson, AdWeek

Megyn Kelly is really trying hard to become a morning person

In the forced march that was the promotional run-up to NBC’s high-priced new morning talk show, which premiered at 9 A.M. on NBC, the former cable-news anchor took a five-day tour to 19 affiliate stations in August, sat for several print interviews, and made appearances on many of the network’s other talk shows—the Today show, Access Hollywood, and The Ellen DeGeneres Show, which initiated her into the daytime-show sorority with a hazing ritual of on-air dancing, fat-suit-wearing, and pizza-dough flipping. “This isn’t about trying to shoehorn her into a format where she doesn’t belong. This show is a natural expression of what she wanted to do from Day 1,” Noah Oppenheim, the president of NBC News, told USA Today —  Emily Jane Fox, Vanity Fair

Ten media, tech and journalism trends

Some of the announcements made in the past months may appear trivial but could be indicative of more profound changes than expected — Kati Bremme and Barbara Chazelle, Méta-Media

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