Jeff Vidler’s Audience Insights Inc. galvanized an audience at last year’s Ontario Association of Broadcasters with a focus group showing that millennials have largely unplugged from mainstream media.
Takeaways included the fact that they still plug into radio when it’s convenient to hear the hits (until they start repeating) and question why they only hear engaging personalities in morning drive shows.
Vidler returns to the OAB annual this year with a new case study—this time with the focus on tech-forward 35-54-year-olds.
In this conference highlight, he will be digging into how new technologies, like smart speakers, the connected car and the widespread adoption of music streaming services are changing how this sweet spot of the 25-54 advertiser demo is using a radio.
Connections 2017 is to be held November 9 at the Marriott Toronto Airport Hotel. Ticket purchases and conference details here.