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Finally, A Study Of Podcast Listenership In Canada

Media research and consultancy firm Audience Insights and Ulster Media have just released a sweeping study of Canadian podcasting habits, entitled The Canadian Podcast Listener.

With support from The Globe and Mail, the two-phase study of more than 4,000 Canadians discovers that our listening habits aren’t that different from Americans and that there is pent-up demand for more original homegrown content.

Among the main findings — continue reading here

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