First Day Sales For Swift's 'Reputation' Through The Roof

With only partial reports from retailers on Friday, Taylor Swift’s new album ‘Reputation’ has chalked up 50,000 Canadian sales and it promises to become the top-selling record of the year.

Helping to fan first week sales is the fact that Swift has chosen to embargo the release of the album on streaming services for at least one week.

First-day sales reports in the US totalled 717,000 copies.

By comparison, Shania Twain’s latest album, Now, released Sept. 29, sold 73,000 copies in its first week, in part boosted by the fact copies were bundled with ticket sales for her tour.

Ed Sheeran’s Divide album, released on March 3, sold 53,000 copies in its first week of release.

Swift’s last album, 1989, was released on Oct. 27, 2014, and sold 107,000 copies in its first week of release here. To date, the album has sold 530,000 copies in Canada.  At last count, the American singer’s overall global sales stand at 42 million albums and 130 million singles.

Nielsen Music Canada’s chart week runs Friday through Thursday, and it is a given she will be debuting in 1st place when the next chart is released later this week.

The Independent newspaper in the UK reports that hard copies of the album purchased in Target stores in the US include an “emotional letter” to her fans about the pitfalls of celebrity life.

“My mistakes have been used against me,” she wrote. “My heartbreaks have been used as entertainment, and my songwriting has been trivialised as ‘oversharing’.”

She continued: “Here’s something I’ve learned about people. We think we know someone, but the truth is that we only know the version of them they have chosen to show us” – continue reading here

Below, “Look What You Made Me Do” from the new album. The music video has racked up over 700M views since its release on Aug. 27.

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