Taylor Swift will land at #1 this week in North America with her fourth consecutive album to debut with over 1M in first-week US sales.
In Canada, based on initial sales reports, Reputation has a four-day sales total of 65,000 units, which will put it in contention to have the biggest one-week album sales total this year. The album's sales are fueled by the singer's decision to embargo it from streaming services for an as yet undefined period that could end this weekend or the beginning of next week.
By contrast, Sam Smith’s current #1 album sold 9K copies in its first full week on release but earned additional consumption chart points from on-demand streams.
While Swift's numbers are impressive, they are dwarfed by the biggest debut in music history: Adele's 25 sold 2.3M copies in its first three days before ending its first week with US 3.3M copies sold in 2015.
It’s Swift’s sixth studio album, primarily produced by Jack Antonoff, Max Martin, Shellback and Swift, who also serves as the executive producer. English singer-songwriter Ed Sheeran and American rapper Future are both included as featured artists on its track "End Game". According to Nielsen SoundScan, the album sold more than 1.05M copies in the US during its first four days of release, becoming 2017's biggest-seller in the country.
Target released two 72-page magazines that contain different content, including the album, in the US. Walmart distributed it in Canada.
On August 24, "Look What You Made Me Do" was released as the lead single from Reputation. The song broke several major records including the most Spotify streams in a 24-hour period by any artist. It hit number one on the US Billboard Hot 100 with the biggest sales and streaming figures of the year, becoming the fifth song by Swift to top the chart, the first solo number one by a woman since Adele's "Hello" in 2015, and the second biggest after "Harlem Shake" (103.3M).
Its accompanying music video later premiered at the 2017 MTV Video Music Awards and was viewed 43.2M times on YouTube in its first 24 hours, the most in any video in history breaking the 36 million views of "Gentleman" in 2013.
On September 2, 2017, Swift teased on Instagram that the first track off Reputation, titled "...Ready for It?", was going to be released as a promotional single. It was made available for digital download with the pre-order of Reputation on September 3. On October 23, a teaser of the music video for the song was released. The next day, on October 24, the song impacted contemporary rhythmic radio as the album's second single. The official music video premiered on October 27.
"End Game" featuring Ed Sheeran and Future was released on November 14 to French radio as the album's third single.
On October 19, Swift announced she would be releasing a new song titled "Gorgeous". It became available the next day through digital retailers and streaming services as a promotional single from the album. The song reached the top ten in Canada and Australia and the top twenty in the UK and US. On November 2, Swift announced she would be releasing the second promotional song from Reputation while posting teasers on her official Twitter and Instagram accounts. The track, titled "Call It What You Want" was released at midnight on November 3.
Nielsen Music is announcing that Taylor Swift’s Reputation has topped tipped 1M sales in the US as of the close of business Monday, Nov. 13.
After selling more than 700,000 albums in its first day, Nielsen Music reported that Reputation had sold more than 925,000 copies as of Sunday’s close of business (11/12).
Since Nielsen Music began tracking data in 1991, Swift is the only artist to have three different albums sell more than a million copies in a week. With Reputation surpassing 1M copies sold in four days, she has now made it her fourth album to accomplish the feat.
On November 13, Swift announced she would be embarking on the Reputation Stadium Tour in 2018 in support of the new album, first announcing North American dates. The tour will begin leg one on May 8, at the U of Phoenix Stadium in Glendale, Arizona and end on October 6, at the AT&T Stadium in Arlington, Texas playing 25 dates in between. The lone Canadian show announced so far is August 4 at Rogers Centre in Toronto.
– Sources for this article include Nielsen Music Canada, Wikipedia and USA Today