A Prescription For Live: Start Weekday Shows Earlier?

In cities across Canada, local live music venues are struggling and in some cases closing.   

Toronto is considering a proposal to extend the hours of liquor licensing as a possible solution, but Mar Sellars argues moving concerts to earlier time slots might have a bigger impact. 

"The other week I had a +1 on the guest list for a show featuring Dude York from Seattle and Paws from Glasgow. The set times were listed as 11:30 pm and 12:30 am on a Wednesday night. Let me be clear. I was offering a free ticket, but I couldn't find anyone to go with me. I even asked a 25-year-old friend who works at VICE, and she politely declined. She said it was too late for her. If it's too late for a 25-year-old working in music media, no wonder music venues are struggling in cities like Toronto and Vancouver."


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