Johnny Reid will add a third show in Winnipeg at the Burton Cummings’ Theatre as part of his 2018 Revival tour that promotes his latest album of the same name.
Tickets for the 44-show national tour went on sale Thursday, Nov. 14 and eight have already sold out with another 10 stops close to SRO, according to tour promoter Ron Sakamoto of Gold & Gold Productions in Lethbridge. All told, Reid’s 2018 tour has sold over 70,000 tickets in advance of his hitting the stage.
The multiple Juno and CCMA awards winner opens his national tour on Feb. 26 in Sidney, B.C. and hits the stage for a final night on April 24 in St. John’s, NL.
The multi-format singer-songwriter is touring with his big band The Soul Providers with Glass Tiger special guesting on all dates.
Playing multiple shows in some cities to promote his latest release and platinum-selling back catalogue, his tour has the potential of bringing in $4M-plus at the box-office, although organizers aren’t offering any specifics on the show dates.
Reid is a self-contained businessman who owns his own masters, his publishing assets, and is self-managed. Vinnie Cinquemani at the Feldman Agency is his longstanding agent of record.
His last tour spanned 47 shows and sold about 140,000 tickets coast-to-coast.
“For Johnny, it is all about the fans,” Sakamoto said at the time. “I’ve never seen another artist who’ll do meet 'n greets with over 100 people. He genuinely loves people.”
Sakamoto also notes “the incredibly wide demographic” at Reid shows. “Sometimes it can be four generations: a 6-year-old, the 25 year old mother, her mother at 50, and her mother at 75.”