Team Juno Awards is ramping up media coverage for the 47th annual hosted by Michael Bublé at Rogers Arena Vancouver on March 25 – and part of the campaign is the launch of a new logo and brand guidelines designed in collaboration with creative agency J. Walter Thompson Canada.
“The Junos brand is much more than simply an awards show,” explains CARAS and Juno Awards President & CEO Allan Reid (who also oversees the Academy’s charitable arm, MusiCounts). “We are dedicated to promoting and celebrating Canadian music and artists 365 days a year, and to this end, the new log is intended to convey a bold, fluid and confident stamp of authority. “It represents a seal of excellence, championing the talent and diversity found in the Canadian music landscape.”
As the most public-facing pillar of CARAS, the Junos have the greatest opportunity to deliver against the organization’s mandate to promote and celebrate Canadian music and artists, he says. "Creating a new logo that could be applied across various platforms, and reflects the future of the organization, like evolving their 365 initiatives, was top of mind when developing this new look."
“The best music in the world is coming out of Canada right now,” Chief Creative Officer, J. Walter Thompson Toronto’s Chief Creative Officer Josh Budd said in a release earlier this month. “The brand evolution needed to reflect that creative leadership and confidence, but do so in an understated Canadian way. We’re proud to be a part of the Junos and participate in the celebration of Canadian artistic talent.”
The component pieces that are inextricably linked to the Juno brand include: the annual awards show; JunoFest that runs into the mainstay event; the Allan Slaight Juno Master Class, the Academy’s artist development program; the Canadian Music Hall of Fame, which honours legendary Canadian artists; and music education charity, MusiCounts, that donates instruments to high school music program.
MusiCounts is overseer of five programs that have provided instruments and equipment to 853 schools in 110 communities since the initiative was launched in 1989. The program has also awarded 353 scholarships to students enrolled in post-secondary Music and Recording Arts and Sciences programs.
For more information on the 2018 JUNO Awards, please visit junoawards.ca.