Holographic technology that allows people, places, and things to appear in three dimensions is changing the way our armed forces operate, the way people elect their leaders, and the way entertainers-alive and dead bring us joy. Perhaps like me, you first became aware of the technology in 1997 when George Lucas unleashed the first of his Star Wars movies, which featured actress Carrie Fisher's character Princess Leia as a foot-tall hologram projected by a quirky droid named R2-D2. It is both a cool trick and a radical vision of the future, suggesting that we might one day drop in on each other in some beamed-in, particles-of-light, there-but-not-there fashion.
Since 2003, Hologram USA has delivered more than 700 successful projects, making ground-breaking strides in how people experience live events and communicate with each other using dynamic, cutting edge Holographic 3D technology. Their holographic experiences allow audience members to sit in a theater and feel as if they are attending a live three-dimensional concert or nightclub performance right in front of their eyes. Sounds too incredible, right?
Billie Holiday Alive! at the new Hologram USA Theater in Hollywood, is destined to become a must-visit destination, located at 6656 Hollywood Blvd., just one block from the Egyptian Theater and the Hollywood Wax Museum.
As its grand opening show, Billie Holiday Alive! is now playing on the hour daily from noon to 6 pm. In the evening, variety acts take over including hologram sets by top comedians such as Michael Blackson, Lachlan Patterson, and Jon Lovitz, as well as Hologram Fight Club and Kato’s Sexy Hollywood Freak Show.
The Hollywood Blvd. theater is the first dedicated hologram theater in the world. The next three will open in December in Chicago, Indianapolis and Foxwoods, CT. Holograms have been called the next billion-dollar business, and Hologram USA expects to roll-out of hundred and fifty theaters nationwide by the end of 2018.
"Everyone who has been in is blown away, saying they've never seen anything like it. We sold out seats on our first day," says Hologram USA CEO Alki David. "Our Billie Holiday show is both beautiful and heartbreaking, letting audiences experience her talent and presence full strength. Our other acts demonstrate the game changing nature of holograms--there's something for everyone."
For those too young to remember or know her well. Billie Holiday was an American jazz musician/singer/songwriter with a career spanning nearly thirty years. Nicknamed "Lady Day" by her friend and music partner Lester Young, Holiday had a seminal influence on jazz music and pop singing. Her vocal style, strongly inspired by jazz instrumentalists, pioneered a new way of manipulating phrasing and tempo. She was known for her vocal delivery and improvisational skills, which made up for her limited range and lack of formal music education. There were other jazz singers with comparable talent, but Holiday had a unique vocal style that captured the attention of her audience.
Holiday Alive! presents Lady Day at the peak of her powers, singing her most famous songs while sharing key moments from her tragic life story from her turbulent childhood, her move to Harlem with her mother in 1929, and her greatest musical triumphs against the odds. Always headstrong and committed to living life on her own terms, Holiday began working as an assistant in a Harlem brothel, while singing in local nightclubs. Her signature jazz stylings earned her much success, most notably with Artie Shaw and Count Basie, and recording contracts with Brunswick Records, Columbia Records and Decca Records. By the late 1940s, however, she was beset with legal troubles and drug abuse.
After a short prison sentence, she performed at 3 sold-out concerts at Carnegie Hall, but her reputation deteriorated because of her drug and alcohol problems. Holiday died of cirrhosis of the liver on July 17, 1959, and the world lost one of the great jazz innovators of the 20th Century.
Lady Day is perhaps most widely known for the song "Strange Fruit" which she first sang and recorded it in 1939. Written by teacher Abel Meeropol as a poem and published in 1937, it protested American racism, particularly the lynching of African Americans.
Lynchings had reached a peak in the South at the turn of the century, but continued there and in other regions of the United States. According to the Tuskegee Institute, 1,953 Americans were murdered by lynching, about three quarters of them black.
Getting to see her perform the song live three-dimensionally was a highlight of the show for me after first hearing it during 1968 political protests. In 1978, Holiday's version of the song was inducted into the Grammy Hall of Fame and was also included in the list of Songs of the Century by the Recording Industry of America and the National Endowment for the Arts. Lyricist E. Y. Harburg referred to the song as a "historical document". It was also dubbed, "a declaration of war ... the beginning of the civil rights movement" by record producer Ahmet Ertegun.
Listen to the song just the way she performs it in the show and understand how it is an extended metaphor linking a tree's fruit with lynching victims.
Hologram USA Networks Inc. the leading creator, distributor and licensor of hologram content and technology. HUSA was founded by media entrepreneur Alkiviades (Alki) David in 2014 and has partnerships with his Anakando group of companies.