It was inevitable that it would happen: music synchronisation, one of the most valuable and lucrative, yet misunderstood industries that bind music together with film, television, video games and commercials, would establish its own awards show.
Thanks to the efforts of the Canadian Guild of Music Supervisors, under president Michael Perlmutter and the Canadian Music Week executive under Neill Dixon, fantasy became a reality and the field of sync held its premiere annual Canadian Sync Awards at the Sheraton Centre's Dominion Room in Toronto on Saturday night.
And as befitting a historic occasion, the show nabbed two global heavy hitters as presenters: superstar Chic founding member Nile Rodgers, who has sold more than 320 million albums, and Danish video composer and sound designer Jesper Kyd (Hitman, Assassin's Creed), whose music is distributed by Rodgers' Sumthing Distribution.
Hosted by the CBC's Odario Williams and Raina Douris, the 75-minute presentation featured performances by Francesco Yates and Hannah Georgas. And while Instinct's Michael Perlmutter scored two awards and East End Productions' Velma Barkwell was presented the first ever Canadian Sync Award, the best acceptance speech may have come from Must Be Nice Productions' Natasha Duprey who won Best Sync - Motion Picture for placing Gowan's "Strange Animal" in Another Wolfcop: "It feels weird to win an award for placing a Gowan song during a very explicit werewolf sex scene. It's all downhill from here."
Congrats to all 2018 Canadian Sync Award winners, listed below:
BEST SYNC - PROMO
Velma Barkwell: "I'm On My Way" by The Proclaimers for Mr. D, Season 7, Premiere
BEST MUSIC SUPERVISION - INTERACTIVE (VIDEO GAME/MOBILE APP/VR)
Janesta Boudreau: Jurassic World Evolution
BEST SYNC - EPISODIC TV
Michael Perlmutter: "Heart Of Glass" (Crabtree Remix) by Blondie X Glass for The Handmaid's Tale, 103
BEST SYNC - COMMERCIAL
Heather Gardner: "What The World Needs Now" by Sarah Blackwood for Presidents Choice - #Eattogether
BEST SYNC TEAM - MAJOR LABEL AND/OR MAJOR PUBLISHER
Universal Music Sync.
BEST SYNC TEAM - INDIE LABEL AND/OR INDIE PUBLISHER
Third Side Music
BEST SYNC - FEATURE FILM
Natasha Duprey: "(You're A) Strange Animal" by Gowan, Another Wolfcop
BEST SYNC - SPORTS PROGRAM OR PROMO
David Hayman: "Trainwreck 1979" by Death From Above 1979 for Toronto FC
SYNC ARTIST OR SONGWRITER OF THE YEAR
The Tragically Hip
BEST MUSIC SUPERVISION - FEATURE OR DOCUMENTARY FILM
Dondrea Erauw: Kiss & Cry
BEST MUSIC SUPERVISION - SCRIPTED OR FACTUAL TVPRODUCTION/SERIES
Michael Perlmutter: The Handmaids Tale (Season 1)
THE 2018 NILE RODGERS GLOBAL CREATORS AWARD