advertisement
Media Beat: September 19, 2018

By David Farrell

What do long-term rating trends say about Edmonton and Calgary format flips?

After analyzing the Vancouver market, Steve Faguy looks at these two Alberta markets for CARTT.ca.


Paul McCartney, a master of content marketing

Sir Paul McCartney has always had a knack for content marketing. He goes further than concerts, further than getting radio play, even at times showing a real talent for public relations. In support of his new album, Egypt Station, he's become a content-generating "clean machine." But it's because he has to. – Will Burns, Forbes

What marketers can learn from Hollywood

In our current world of media clutter and competing content platforms it’s a daunting task for the average moviegoer to find content they’re going to feel passionate about. To inspire this group, you don’t need to sell to them: You need to captivate them. The aim is to increase cultural buzz beyond the expected story, not just awareness of the film, and watch success blossom from there. – Ad Week subscription

advertisement

Podfade

As the podcasting boom rolls on, an increasing number of industry observers are using variations of the term “podfade” to describe the current reality. 

Like any boom town, podcasting is moving from the early excitement phase into the “can I make a living doing this” phase. – Ken Mills, Spark Media

Law and Order creator Dick Wolf creating crime podcasts

New storytelling company Endeavor Audio will produce the series – Ad Week subscription

Worth Reading

Canada’s Aurora Cannabis reportedly talking with Coca-ColaBloomberg

Coors readying marijuana-infused drinks for CanadaCNBC

A mathematical model captures the political impact of fake newsMedium

Google improves its song recognition serviceThe Next Web

Social ad spending: A look at the ‘other guys’eMarketer

 

 

advertisement
Jade Eagleson
Facebook

Jade Eagleson

Awards

Jade Eagleson, The Reklaws Lead CMAOntario Nominations in 2024

The Country Music Association of Ontario has announced the nominations for its 12th annual CMAOntario Awards, with Jade Eagleson racking up five nominations. The awards will be presented on June 2 at the Living Arts Centre in Mississauga.

Jade Eagleson is poised to win big at the CMAOntario Awards, presented by the Country Music Association of Ontario.

The "Rodeo Queen" singer picked up five awards nominations today, including Single of the Year, Album/EP of the Year, and Male Artist of the Year — the most nominations of any artist. Eagleson is followed by sibling duo The Reklaws, rising artists Josh Ross and Karli June, and mainstay Meghan Patrick, who all have four nominations each.

keep readingShow less
advertisement