New Parachute Collective: Rise Up

New Parachute Collective - Rise Up (Warner Music Canada):  To celebrate the 35th anniversary of the hit Parachute Club anthem, the group's frontperson Lorraine Segato has partnered with Warner Music Canada and Slaight Music to release two newly recorded contemporary pop versions of the song.

The Anniversary Version and Diesel Remix of Rise Up are meant to empower a new generation of youth activists to take a stand and make a difference in the world.

Profits from all streams and downloads of the single go to https://torontofoundation.ca/riseup-share-your-power-initiative where four non-profit organizations will share in an ongoing campaign to raise awareness via stories, shares, direct donation and pledge contests for the selected organization.

The two new versions of the song feature an inter-generational mix of performers. Original Parachute Club members Julie Masi, David Gray and Segato, along with emerging artists Theo Tams, Jimmy Chauveau (Ascot Royals), Jillea, Kayla Diamond, Maya Kiltron and spoken word artist Britta Badour come together under the name The New Parachute Collective. 

These new takes showcase a potent combination of strong voices, and there is a more contemporary feel to the production. The tune's message is as timely now as it was 35 years ago, something few anthems can claim.

Last fall, a contemporary country version of the song was released, and it featured 17 of Canada’s biggest country artists uniting as “The Common Cause Collective” (3XC).

Of the initiative, Segato says, “The enduring appeal of this song has inspired us to celebrate its legacy with a campaign to engage, celebrate and honour a new generation of social justice activists who are shaping the future. It’s time to pass the baton and elevate the work of the impressive young activists of today. Every transformational moment needs a song to dance to, to celebrate and rally around. In 1983 we made a call for equality and empowerment and our enduring positive message is as relevant today as it was 35 years ago.”

Rise Up was first recorded in Hamilton’s Grant Avenue Studio 35 years ago with producer Daniel Lanois for the Parachute Club’s debut LP. 

Links

Lorraine Segato

Slaight Music 

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