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Prism Prize Video: Madchild - Demons

The 2019 Prism Prize for Best Canadian Music Video was awarded to Kevan Funk, for his clip for Belle Game’s Low. We will continue to profile noteworthy Canadian videos, including this one from a popular veteran BC hip-hop artist.

Madchild - Demons

Madchild is a pseudonym for artist Shane Bunting, who is part of acclaimed hip-hop group Swollen Members, based out of Vancouver, BC. 

Lyrically, Demons offers a hard and honest look into the addictive personality that continues to haunt Madchild. The song also takes a stab at the repercussions of drug and alcohol usage. The song is a message to himself about all the bad decisions he’s made and how it’s time to move on and be a better person. 

The video follows the lyrics. It shows Madchild in a motel room with a couple of girls. There is heavy drug and alcohol use in the video, which only showcases more of the demons that Madchild is dealing with.  The clip has amassed almost 1.2M YouTube views.

Directed by Anthony La Rose

Producer: C-Lance

Cinematography by Andrew Smith

Video content: explicit 

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