What Was Said
“In a hypothetical scenario, what if Netflix releases a movie that is projected to open at $15 million, but only opens to $9 million?
“If that asset is perceived as a failure and then, four weeks later or five weeks later, I put it into an ecosystem where 50 million people watch it, it’s a giant hit for me. But now my consumer has been told by you [in the press] that is a failure, when that’s not the full business story.” — Netflix film chief Scott Stuber, Variety
David Bray summarises the latest Numeris PPMs
David Bray (David Bray & Partners) leads us through the most recent broadcast survey across five major markets. We know we're going to catch flack for including the CBC's numbers, but the pubcaster is a paid-up member of Numeris, which funds the survey, and we the taxpayers support the corp. The fact that it is leading in three of the five survey markets suggests a lot of Canadians like the brand and its radio personalities. A deeper dive into the numbers is available on the Bray & Partners website.
Without further ado, here are the latest Numeris PPM radio ratings spanning the thirteen weeks between Aug. 26 and Nov. 24.
Bragging rights at the top of the ratings heap go to CBC Radio One delivering a 15.7% share for A12+ (up from 14.4%).
CHUM-FM grabs the #1 spot with ladies 25-54 delivering a 15.4% share (down from 16.1 %).
CBC Radio One holds the #1 spot for males 25-54, posting an 11.7% share (up from 11.5% in the last 13-week book), followed by BOOM-FM at 10.2 %.
CHUM-FM leads the way for M18-34 with a 12.5% share.
For F18-34, Virgin leads, posting a 15.3% followed closely by CHFI-FM at 14.7%.
CBC Radio One grabs the #1 spot for A12+ with a 16.0% share of hours tuned (down from 16.9%). Taking top place for F25-54 was QM-FM, posting a 15.7% share (down from 17.3% last time out).
FOX grabs the lead for M25-54 listeners, delivering a 14.8% share (up from 13.1%). The FOX is well out in front for M18-34, with a 21.2 % share of hrs. tuned (up from 16.1%).
When it comes to Females 18-34 KISS takes top spot posting a 10.8 % share followed by Rock 101 with 10.3%
NOW Radio takes #1 with A12+, posting an 8.9% share of hours tuned (down from 10.3%). NOW! Radio also has a top spot for F25-54, delivering a 16.0% share (down from 18.9 %).
The Bear tops the list for M25-54 with a 13.1% share (up from 8.6%). For M18-34, SONIC leads the way posting a 16.2%, followed by the BEAR with 15.1%.
NOW led with F18-34, delivering a 16.1% share.
CBC Radio One leads the way for A12+ with a 9.3% (up from 8.5%) Soft Rock 97.7 is popular with the ladies, taking #1 spot for F25-54 delivering an 8.6% share (down from 9.2%).
For M25-54, X92.9 rules with an 11.7% (up from 9.7%). X92.9 takes top spot for M18-34, delivering a 13.0%.
Wild 95.3 steps up and out front for F18-34 posting a 13.5% share.
CHMP 98.5FM is #1 for A12+ (Franco) with a 18.8% share (up from 14.9%).
For A12+ (Anglo) CJAD 800 is #1 with a 25.1% (down from 25.2%).
CITE-FM is tops with the ladies, taking #1 spot for F25-54 (Franco), delivering a 21.2% share (up from 18.4%).
For F25-54 (Anglo), The Beat 92.5 is waaay out in front #1 with a 34.7% share (up from 33.0).
For M25-54 (Franco), CHMP is on top at 14.6% share (up from 11.7 %).
For M25-54 (Anglo), The Beat is #1 at 21.6%.