Adam Abbasakoor Named VP In UMC Label Partnership Changes

With two decades at the company, Adam Abbasakoor has been promoted to Vice President, Commercial Affairs and Label Partnerships at Universal Music Canada (UMC), effectively immediately.

Continuing to report to Kristen Burke, Executive Vice President and General Manager, Abbasakoor will now oversee UMC’s Label Partnerships in addition to the Commercial Affairs department, where he has held the title of Vice President since 2011.

“Adam’s deep understanding of the music industry, combined with his passion and leadership have been the foundation for his incredible career success at Universal Music Canada over the past two decades,” said Burke. “His business acumen and ability to seek out mutually-beneficial opportunities for our partners and artists is incredibly valuable, and we’re lucky to have him now leading two of UMC’s key departments.”

Joining Universal Music Canada in 1999 as a sales and promotions rep in London, ON, Abbasakoor was seconded to Toronto HQ where he held the roles of Account Executive, Sales Manager and Director of Sales before being named Vice President, Commercial Affairs in 2011. In addition he handles the company’s direct-to-consumer business and merchandising division Bravado, which creates products tailored to an artist or brand, such as the successful pop-up shops for Billie Eilish and Elton John in downtown Toronto.

Other changes in UMC’s Label Partnerships team include the recent promotions of Katie Thornton to Director and Angela De Medeiros to Manager, and two new hires: Whitney Pineault, as Associate Manager, and Tyler Madeley, Coordinator.

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