The concept of drive-in concerts in the pandemic era is catching on, and Brett Kissel and Safeway Canada have teamed up to put on Canada's first socially distanced drive-in country music concert. It takes place at River Cree Resort and Casino outside of Edmonton on June 13, and Safeway Canada’s support ensures one hundred per cent of the event’s ticket-sale proceeds will go to Food Banks Alberta.
In a press release, Kissel stated that “Music, and specifically country music, serves as a soundtrack to our lives. Obviously, the last few months have been an incredibly difficult chapter in all of our stories here in Canada and throughout the world.
"Through performing this one-of-a-kind drive-in show, I want to use live music to bring some light and happiness to people. I want to say thank you to all of those who have been on the front lines during this pandemic and to do what we can to make a difference supporting those in need. I want to support everyone through something that I miss – that we all miss, very much – live country music.”
Tickets go on sale on Monday, May 25 at 10:00 a.m. via Ticketmaster (www.ticketmaster.ca). Admission for the 60-minute performance is $50.00 per vehicle, plus applicable fees, and taxes. Additional performances may be added later.
Concert attendees will also be encouraged to ‘text to donate’ to Food Banks Alberta and Safeway Canada will match donations up to $25,000 over the course of the concert. Safeway has contributed millions of dollars in food and funds each year to address hunger across Western Canada.
Organizers have worked alongside Alberta Health Services and Health Canada to ensure that all health guidelines and safety measures for proper social distancing are in place and adhered to for the safety of all concert guests, performers, and staff. Full event information and health guidelines are available online at drivein.brettkissel.com.